Before you commit to a water treatment brand, you want to know three things: what it costs to start, who stands behind the equipment, and what happens when a homeowner needs financing. Aquonyx answers all three up front. No joining or monthly fees. Your first order is one pallet. Applying is free [1]. Aquonyx backs its systems with a written Lifetime Limited Warranty [2]. Homeowner financing is available to apply for upon completion of the dealer agreement [3].
Aquonyx designs its systems and sells them exclusively to approved independent dealers, never directly to homeowners [4]. Puronics, a water treatment brand owned by Franklin Electric since April 2021, also works through independent dealers [5][6]. Here is how the two programs compare on the terms a dealer signs up for.
Key takeaways
- Entry terms. No joining or monthly fees. Your first order is one pallet. Applying is free [1]. Puronics lists "No Franchise Fees" and says its program "requires minimal start-up costs" but does not publish a figure [6][7].
- Warranty. Aquonyx backs its systems with a written Lifetime Limited Warranty [2]. On its Filtramax iGen C, Puronics offers a limited lifetime warranty on the entire system covering manufacturing defects and workmanship [8].
- Financing. Homeowner financing is available to apply for upon completion of the dealer agreement [3]. Puronics offers homeowners a Puronics credit card issued by Synchrony Bank, subject to credit approval, with a $69 account activation fee [9].
- Channel. Aquonyx is a dealer-only brand that never sells directly to homeowners [4], and approved dealers get training, technical resources and a dealer portal for quotes and ordering [1].
Competitor information checked October 1, 2026. Sources listed at the end. Rechecked quarterly. Corrections: hi@aquonyx.com.
Who are Puronics and Aquonyx?
Puronics
Puronics traces its roots to the Ionics Consumer Water Products Group, founded in 1947, and became an independent company in 2006 [10]. Franklin Electric acquired it on April 1, 2021; at the time, Puronics served about 133 independent dealers with about 260 locations in 31 states [5]. It now sits alongside Hellenbrand among Franklin's water treatment brands [11].
Puronics sells proprietary water treatment systems through independent dealers. Its dealer program lists co-op advertising, a consumer financing program, a lead generation program, ongoing training and technical support, and no franchise fees [6].
Aquonyx
Aquonyx designs water treatment systems and sells them exclusively to approved independent dealers, never directly to homeowners [4]. Its softeners, whole-home filtration and reverse osmosis (RO) systems are made in America — built, filled, tested and packed at Aquonyx’s U.S. facility [12]. Dealers run their own businesses under a written dealer agreement and handle their own sales, installation, service, licensing and insurance [1].
Puronics and Aquonyx side by side
Both companies work with independent dealers. The table compares the terms that matter most to a dealer building an installation and service business. "Not published" means we could not find the figure on a public page; we do not estimate it.
| What a new dealer needs | Puronics | Aquonyx |
|---|---|---|
| How you buy | Through the Puronics dealer program. Puronics sells proprietary systems through independent dealers and has been a Franklin Electric brand since 2021 [6][5]. | Directly from the manufacturer. Aquonyx sells exclusively to approved independent dealers, never directly to homeowners [4]. |
| Fees | "No Franchise Fees" [6]. Other program fees: not published. | No joining or monthly fees. Your first order is one pallet. Applying is free [1]; website, CRM and card processing are optional add-ons [3]. |
| Startup | Not published. Puronics says the program "requires minimal start-up costs" without a figure [7]. | Your first order is one pallet, bought at the wholesale price assigned after approval [1]. |
| Homeowner financing | A consumer financing program: a Puronics credit card issued by Synchrony Bank with promotional financing options, subject to credit approval, with a $69 account activation fee [6][9]. | Available to apply for upon completion of the dealer agreement [3]. |
| Warranty and who backs it | Filtramax iGen C: limited lifetime warranty on the entire system, covering manufacturing defects and workmanship [8]. Products are registered with Puronics [13]. | Written Lifetime Limited Warranty on Aquonyx systems, backed by Aquonyx as the manufacturer. Copy provided to prospective dealers on request [2]. |
| Private label | Not published. | Dealer-branded stickers come with your second order. Request them before placing that order to allow time for design and printing [3]. |
| Dealer support | Co-op advertising, professional sales and marketing solutions, a lead generation program and materials, and ongoing training and technical support [6]. | Product and installation training, technical resources, a dealer portal for quotes and ordering, a warranty claim workflow, and marketing materials where available [1]. |
The questions to get in writing — from any program
Puronics says "minimal start-up costs." Aquonyx says "one pallet, no fees." The only way to compare them is to ask every program the same questions and get the answers on paper. Tick each one off as you collect it; the answer Aquonyx publishes is shown next to each.
8 questions
Eight answers before you sign anything
Copy the list, send it to any program you are considering, and compare the written replies line by line.
0 of 8 answered in writing
Aquonyx:None. No joining or monthly fees; applying is free [1].
Aquonyx:One pallet, bought at the wholesale price assigned after approval [1].
Aquonyx:A written Lifetime Limited Warranty on Aquonyx systems, backed by Aquonyx; ask for the document [2].
Aquonyx:Homeowner financing is available to apply for upon completion of the dealer agreement [3].
Aquonyx:Yes [3]. Territory and channel rules are in the written dealer agreement [1].
Aquonyx:No. Aquonyx sells exclusively to approved independent dealers [4].
Aquonyx:Product and installation training, technical resources, a dealer portal for quotes and ordering, a warranty claim workflow [1].
Aquonyx:Website ($500 setup + $20/mo), CRM ($97/mo), card processing (interchange + 0.65%). None is required [3].
Tick a question once you have the answer on paper. Answers shown are what Aquonyx publishes; the written dealer agreement governs.
Why dealers choose Aquonyx
Entry terms published up front
No joining or monthly fees. Your first order is one pallet. There is no application, enrollment or franchise fee [1], and the program lets you keep selling other brands [3]. Optional add-ons: a dealer website ($500 setup plus $20 a month), a CRM ($97 a month) and card processing (interchange plus 0.65%) [3]. None is required. Territory and channel rules are set in the written dealer agreement, so read it before you sign [1].
A warranty the manufacturer backs
Aquonyx backs its systems with a written Lifetime Limited Warranty [2]. The system must be installed by an authorized Aquonyx dealer; ask for the full written terms before you sign.
A dealer-only brand
Aquonyx never sells directly to homeowners [4], so the conversation stays on sizing, installation and service. Its softeners, whole-home filtration and RO systems are made in America — built, filled, tested and packed at Aquonyx’s U.S. facility and arrive ready to install [12].
Financing for your customers
Homeowner financing is available to apply for upon completion of the dealer agreement [3]. Dealer payment and credit terms are set in the dealer agreement [1].
Your name on the system, and support behind you
Dealer-branded stickers come with your second order; request them before placing that order to allow time for design and printing [3]. You also get product and installation training, technical resources, and a dealer portal for quotes, ordering and order tracking [1], plus a free water softener sizing calculator [4].
Puronics is a long-established brand with a full dealer program, including co-op advertising and a lead generation program [6]. If you are weighing it, ask for its start-up costs and dealer terms in writing so you can compare them line by line.
Frequently asked questions
What does it cost to start with Aquonyx?
What does it cost to start with Puronics?
Who owns Puronics?
Can I keep selling other brands as an Aquonyx dealer?
Does Aquonyx charge a fee to become a dealer?
No. No joining or monthly fees. Your first order is one pallet. There is no application, enrollment or franchise fee [1]. Homeowner financing is available to apply for upon completion of the dealer agreement [3], you can keep selling other brands [3], and the written dealer agreement sets territory and payment terms [1].
Does Aquonyx offer a warranty?
Yes. Aquonyx backs its systems with a written Lifetime Limited Warranty [2]. The system must be installed by an authorized Aquonyx dealer; ask for the full written terms before you sign.
Become a dealer
Applying is free and approval is not automatic. Tell us about your business, your market and the systems you install today, and we will walk you through the written dealer agreement before you order. Questions first? Call or text (888) 295-3339 or email hi@aquonyx.com.
Apply to become an Aquonyx dealer →
Sources
- Aquonyx, Become a Dealer (checked 10/1/2026)
- Aquonyx Lifetime Limited Warranty, document 3LLW-AQUONYX (9/26). Copy provided to prospective dealers on request from hi@aquonyx.com
- Aquonyx written dealer program terms (dealer agreement and program sheet). Available on request from hi@aquonyx.com
- Aquonyx homepage (checked 10/1/2026)
- Franklin Electric, "Franklin Electric Acquires Water Treatment Company – Puronics, Inc." (April 1, 2021), franklin-electric.com/company/news/2021/franklin-electric-acquires-water-treatment-company---puronics-inc/ (checked 10/1/2026)
- Puronics, Dealer Program, puronics.com/dealer-program/ (checked 10/1/2026)
- Puronics, More Money (dealer recruiting page), puronics.com/moremoney/ (checked 10/1/2026)
- Puronics, Filtramax iGen C, puronics.com/water-softener-systems/chlorostatic-water-softener/filtramax-igen-c/ (checked 10/1/2026)
- Puronics, Financing, puronics.com/financing/ (checked 10/1/2026)
- Puronics, About Us, puronics.com/about-us/ (checked 10/1/2026)
- Franklin Water Treatment, Brands, franklinwatertreatment.com/brands (checked 10/1/2026)
- Aquonyx, Manufacturing (checked 10/1/2026)
- Puronics, Warranty registration, puronics.com/warranty/ (checked 10/1/2026)
Puronics, Filtramax, iGen, Hellenbrand, Franklin Electric and Synchrony are trademarks of their respective owners. Aquonyx is not affiliated with any of them. Competitor information is taken from the public pages listed above on the date shown; if something has changed, email hi@aquonyx.com and we will correct it.