Resources · Dealer Business
Dealer Business guides from the manufacturer
Running and growing a professional water-treatment dealership.
Written and maintained by Aquonyx — educational material for dealers, installers, and homeowners researching a decision.
American-made water treatment equipment: the question dealers should actually be asking
"Who makes the best filter?" is the wrong question. Here's the five-part question dealers ask about American-made equipment, pricing, training, and margin.
Read the guideAdding water treatment to a plumbing business: what the numbers actually look like
The published startup figures assume you're starting from nothing. Here's what's incremental for a contractor who already has trucks, licences and customers.
Read the guideWater Treatment Lead Generation: A 90-Day Advertising Plan for Dealers
A month-by-month advertising plan for water treatment dealers: local foundations in month one, paid search in month two, optimization and referrals in month three — built for real service areas.
Read the guideHow to Start a Water Treatment Dealership Without Franchise Fees
You don't need a franchise to start a water treatment business. A step-by-step path to launching an independent dealership — licensing, sourcing, training, first customers — with zero franchise fees.
Read the guideWater Treatment Manufacturer vs. Distributor vs. Franchise: What Independent Dealers Should Know
Three ways to source water treatment equipment — buying from a manufacturer, a distributor, or joining a franchise — compared on cost, control, margin, and support for independent dealers.
Read the guideConsumer Financing for New Water Treatment Dealers: What to Look For
Financing decides a large share of water treatment sales — but many programs won't onboard new dealers. What to ask about dealer qualification, terms, and process before you commit to a manufacturer.
Read the guideHow to Compare Water Treatment Dealer Programs: Fees, Financing, Training and Support
A side-by-side framework for evaluating water treatment dealer programs — the fee questions to ask, financing requirements that block new dealers, and what real training and support look like.
Read the guideChoosing the Right Water Filtration Manufacturer: Why the Cheapest Option Usually Costs the Most
Unit price is the least important number in a manufacturer partnership. Here's how dealers should actually evaluate a water filtration manufacturer — fees, financing, training, and lead support.
Read the guideFrom the Manufacturer
Turn water-treatment knowledge into a product line
Aquonyx supplies its nationwide network of independent dealers with wholesale pricing, training, and technical support. Apply at no cost.