Resources · Dealer Business
Dealer Business guides from the manufacturer
Running and growing a professional water-treatment dealership.
Written and maintained by Aquonyx — educational material for dealers, installers, and homeowners researching a decision.
Who Owns the Brand You're Signing With? What Water Dealers Need to Know About Consolidation
Before partnering with a water-treatment brand, ask who owns it, whether the owner sells to homeowners, and what a buyout changes. Five questions and a checklist.
Read the guideAquonyx vs. WaterFilters.NET: Why Dealers Choose a Dealer-Only Brand
WaterFilters.NET sells online to homeowners at posted prices. Aquonyx sells through approved dealers, with no joining fees. Terms side by side.
Read the guideAquonyx vs. Puronics: A Clear, No-Fee Start for New Dealers
Puronics says no franchise fees but publishes no start-up figure. Aquonyx publishes its terms: no joining or monthly fees, one pallet to start.
Read the guideAquonyx vs. Pentair/Fleck: Why Dealers Choose Finished, Manufacturer-Backed Systems
Fleck valves are parts you build into your own systems, warranted on parts only. Aquonyx ships finished, tested systems with a Lifetime Limited Warranty.
Read the guideAquonyx vs. Kinetico: Why Dealers Choose a Manufacturer That Never Sells to Homeowners
Kinetico sells through dealers and its own Kinetico Centers and does not publish dealer terms. Aquonyx never sells to homeowners and publishes its terms.
Read the guideAquonyx vs. Honest Water Filter: Why Dealers Choose a Full Softener, Filtration and RO Line
Honest Water Filter sells cartridge filtration through dealers, with no softener. Aquonyx dealers get softeners, filtration and RO from one manufacturer.
Read the guideAquonyx vs. HALO Water Systems: Why Dealers Choose a No-Fee Start With Homeowner Financing
HALO's partner program terms sit behind a login. Aquonyx publishes its terms: no joining or monthly fees, one pallet to start, homeowner financing.
Read the guideAquonyx vs. Charger Water: Why Dealers Choose a No-Fee, One-Pallet Start
Charger Water is an OEM and distributor with a 5- and 10-year warranty by part. Aquonyx is a dealer-only manufacturer with a Lifetime Limited Warranty.
Read the guideAquonyx vs. Wood Bros. Industries: Why Dealers Choose a Dealer-Only Brand
Wood Bros. Industries is a parts distributor owned by Franklin Electric. Aquonyx is a dealer-only manufacturer with no joining fees. Terms, side by side.
Read the guideAmerican-made water treatment equipment: the question dealers should actually be asking
"Who makes the best filter?" is the wrong question. Here's the five-part question dealers ask about American-made equipment, pricing, training, and margin.
Read the guideAdding water treatment to a plumbing business: start with the water-heater call
How a plumbing company adds a water treatment line without a franchise: what you already have, what one pallet adds, how the first job runs and what goes wrong.
Read the guideWater Treatment Lead Generation: A 90-Day Advertising Plan for Dealers
A month-by-month advertising plan for water treatment dealers: local foundations in month one, paid search in month two, referrals in month three.
Read the guideHow to Start a Water Treatment Dealership Without Franchise Fees
You don't need a franchise to start a water treatment business. A step-by-step path to an independent dealership: licensing, sourcing, training, customers.
Read the guideWater Treatment Manufacturer vs. Distributor vs. Franchise: What Independent Dealers Should Know
Three ways to source water treatment equipment — manufacturer, distributor or franchise — compared on cost, control, margin and support for dealers.
Read the guideConsumer Financing for New Water Treatment Dealers: What to Look For
Financing decides a large share of water treatment sales, but many programs won't onboard new dealers. What to ask about qualification, terms and process.
Read the guideHow to Compare Water Treatment Dealer Programs: Fees, Financing, Training and Support
A side-by-side framework for evaluating water treatment dealer programs: the fee questions to ask, the financing gates, and what real support looks like.
Read the guideChoosing the Right Water Filtration Manufacturer: Why the Cheapest Option Usually Costs the Most
Unit price is the least important number in a manufacturer partnership. How to evaluate a water filtration manufacturer: fees, financing, training, leads.
Read the guideFrom the Manufacturer
Turn water-treatment knowledge into a product line
Aquonyx supplies its nationwide network of independent dealers with wholesale pricing, training, and technical support. Apply at no cost.